Collection: Bakeware

The iBake range covers the baking bay in a single finish story: champagne gold non stick across bundt pans, diamond textured muffin pans, bake and roaster pans and sheet formats, in carbon steel and cast aluminium constructions.

A consistent finish across every shape is the merchandising advantage. It lets a buyer block the whole bay in one colour so the fixture reads as a range rather than assorted pans, which is difficult to achieve when sourcing shapes from different vendors. The diamond textured surfaces add a visible point of difference on shelf against plain dark steel.

Bakeware peaks sharply in the fourth quarter, so case pack planning matters more here than in most of cookware. Pairs with prep bowls and kitchen utensils.