Collection: Waffle Makers

Multi function plate systems rather than single purpose units: three in one waffle, grill and sandwich makers with interchangeable plates, a doughnut, waffle and sandwich variant, and a double Belgian waffle maker with 180 degree rotation.

Interchangeable plates are the whole argument in this category. One appliance and one counter footprint covering three breakfast formats is an easier sell than three single purpose units, and it supports a better price than a plain waffle iron. The rotating Belgian model covers the traditional buyer who wants deep pockets and even batter spread.

Waffle makers peak hard in the fourth quarter. Plan case packs accordingly and merchandise with small appliances and fondue and raclette sets as a seasonal entertaining block.