A short, clear blender offer: a retro styled 750 watt countertop blender with a 1.5 litre glass jar in black and chrome, and two speed immersion stick blenders at 300 watts in black and red.
The two formats cover different shoppers rather than competing. The countertop model is a design piece that sits out permanently, which is why the retro finish and glass jar matter more than raw wattage. The stick blenders are a utility purchase at an accessible price and colour, and they peg or shelf in a fraction of the space.
Both belong in the small appliances block, and the countertop model displays well beside stand mixers where the retro finish story carries across.