Kettles cover stainless steel, double wall and glass constructions, including smart Wi-Fi models with colour digital displays and four setting temperature control, at capacities around 1.7 litres.
Temperature control is the feature that moves a kettle up a price tier, because tea and pour over coffee drinkers actively look for it. Double wall constructions stay cool to the touch, which is the safety point most often raised at point of sale, and glass bodies with LED illumination give a visual demonstration on a lit shelf.
Kettles pair naturally with coffee and tea and french presses, and with toasters as a matched breakfast set on a countertop display.