Collection: Juicers

A deliberately small juicing offer: an electric citrus juicer at 0.7 litres and 25 watts, and a USB rechargeable cordless fruit squeezer at 500 millilitres.

Two SKUs is the right depth for a category that sells steadily but never in volume outside of a health led promotion. The cordless rechargeable format is the more interesting of the pair for a buyer, since it moves juicing off the mains and into a portable, giftable price point that the traditional citrus press cannot reach.

Both sit within small appliances and merchandise well against blenders during January health resets.