BR20 at 6.5W and BR30 at 9.5W, equivalent to 50W and 65W incandescent, in 3000K soft white and 5000K daylight, dimmable.
BR is the bulged reflector shape that most residential recessed cans were built around, which makes this the default retrofit rather than a specialist line. Diameter, wattage equivalence, colour temperature and dimmability are published per SKU.
Sold both as a lamp replacement and as part of a recessed upgrade — carry beside recessed lighting and PAR for buyers deciding between a lamp swap and a fixture swap.