Whistling stovetop kettles in two constructions: enamelled carbon steel in soft colourways such as oyster grey and white at 2.5 litres, and stainless steel at 3 litres.
Enamel is what makes this category merchandisable. A colour blocked run of kettles reads as a design statement on a shelf in a way stainless alone does not, and it lets a retailer tie the fixture to whatever palette is running through the rest of the tabletop floor. Stainless covers the traditional and commercial minded shopper at a lower price.
Kettles sit at the centre of a coffee and tea display, and step across to electric kettles where a customer wants temperature control rather than a stovetop.