The cookware programme spans three constructions so a buyer can cover an entire price ladder from one supplier: enamelled cast iron at the premium end, die cast aluminium with non stick for the volume middle, and carbon steel bakeware for the baking bay.
Each construction earns its place. Cast iron holds a display and a price point, die cast aluminium delivers even heat at a fraction of the weight and ships cheaper, and non stick bakeware turns hardest around holidays. Glass lids, oven safe ratings and coating specifications are documented per piece, which is the detail a buyer needs when writing claims into a planogram.
The range divides into cast iron, cast aluminum and bakeware.
