iBake is the bakeware brand, a coordinated non stick programme in a single champagne gold finish: bundt and fluted tube pans, 6 and 12 cup muffin formats, round and square cake pans, springforms, loaf pans, cookie sheets, pizza pans and roaster formats in two sizes.
One finish across the entire range is the merchandising story. A champagne gold wall of bakeware reads as premium and coordinated in a way mixed dark steel never does, and the diamond textured non stick carries the performance claim.
Every core baking format is present, so a retailer can cut over a whole bay to one brand. It slots into cookware and bakeware beside the bakeware shelf and gift pairs with small appliances.
