Laguiole is the premium cutlery marque in the range: steak knife sets in four, six and eight piece counts, presented in wooden, pinewood and bamboo cases with handle treatments running dark horn, pearlised, marble design, wood grain, black and multicoloured.
The case is the sell. Boxed presentation moves these sets into gift territory and supports a price point loose cutlery cannot reach, which is why the eight piece wooden case set leads the range.
Handle variety lets a buyer tier the offer without changing the product story. Merchandise at the top of the knives shelf and near serveware where the table setting purchase completes.