Limpus is the organisation brand: fridge storage for cans and eggs, stackable fridge, freezer and pantry bins, a two tier metal tube shoe rack, folding clothes drying racks and a clothes dryer format.
Fridge organisation is the growth story. Clear bins sized to shelves turn an impulse display into repeat multiples, and the can and egg formats answer the two questions shoppers actually ask first.
The drying racks serve the apartment and energy conscious segment that air dries by choice or necessity. The brand slots into storage and household beside laundry, and its price points make it a dependable promotional lever.