Collection: Pop Fluff

Pop Fluff is the laundry consumables brand: wool dryer balls in four and six packs across white, light grey and assorted colours, spiky reusable dryer balls, hedgehog formats, hair remover washing balls in twelve packs and detergent free laundry ball sets.

Consumables are the point. Dryer balls replace single use sheets, which gives the range a sustainability claim and a repeat purchase cycle, and the multi pack structure keeps the price accessible while lifting units per basket.

It pegs at the edge of laundry storage where hampers and boards already gather the audience, and it makes an easy checkout adjacency in any home reset.