Toasters run from a retro styled two slice at opening price point through to smart motorised long slot models with digital colour touchscreens and shade memory, plus slim space saving formats for smaller counters.
The range is built to fill a full price ladder rather than compete at one point. Retro and matte finishes cover the design led shopper, stainless covers the traditional buyer, and the touchscreen and motorised lift models carry the feature story that justifies the top of the fixture. Slot width, wattage, browning settings and footprint are documented per model.
Toasters merchandise beside electric kettles as a matched countertop pair, and both sit within the wider small appliances programme.